1
Mission
We create meaningful ways for people to experience Ghana through food, connecting visitors with the people, communities, stories and traditions that shape Ghanaian food culture.
Through locally rooted culinary experiences, we share, document and celebrate the richness of Ghana’s food heritage.
2
Vision
Our vision is to become a leading Ghanaian culinary tourism company, creating meaningful connections between people and Ghana through food while helping to preserve and amplify the stories, traditions and knowledge that make our food culture unique.
3
Why We Matter
Food is more than what we eat. It carries memory, identity, history and knowledge from one generation to the next. Beyond creating experiences, we are committed to supporting Ghana’s local food systems and contributing to the Buy Ghana, Build Ghana agenda by creating opportunities for local farmers, market vendors, producers, food custodians, communities and women to participate in and benefit from culinary tourism.
Founder's Bio​
Hajaratu Ayuba
Culinary Tourism Curator, Afro Eats by haja
Hi, I’m Haja, culinary tourism curator and founder of Afro Eats by haja — a Ghanaian culinary tourism company built around one simple belief: food is one of the most meaningful ways to experience a place.
Born and raised in Ghana with roots in Niger, I grew up surrounded by the rich cultural exchange that exists within Ghana’s diverse migrant and Muslim communities. My own family’s story is part of that history—my grandparents migrated from Niger and made Ghana home.​
That experience shaped how I see Ghanaian food: not as one fixed tradition, but as a reflection of the people, cultures and histories that have come together to shape Ghana.​
Founder's Positioning
​I see food as a powerful tool for cultural diplomacy, sustainable tourism and economic empowerment - particularly for women.
I’m passionate about creating meaningful experiences that connect guests to Ghana through food, while creating inclusive spaces for local food actors, communities and women to share their knowledge, preserve food stories and participate in and benefit from culinary tourism in Ghana.
Our Story
Lauren
Haja & Lauren
Haja
How It All Started
Afro Eats by haja started with a friend, a trip to the market and a shared love for Ghanaian food.
In August 2024, Haja’s friend from the United States returned to Ghana with her husband, and the two made plans to spend the day together. Rather than simply meeting up, Haja suggested something that came naturally to her: going to the market, buying some groceries and cooking together.
They headed to Agbogbloshie Market to shop for ingredients. On the way back, Haja shared her dream of eventually opening a restaurant.
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Then came a simple suggestion that changed the direction of the idea:
“You could actually start this as a business.”
Her friend travelled often and had taken cooking classes in different countries, so she understood the appeal of experiencing a place through its food.
That conversation helped Haja see that something so natural to her, taking someone to a local market, sharing Ghanaian food and cooking together, could become an experience worth sharing with visitors to Ghana.
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Later that day, while they were cooking jollof rice with kelewele, Afrobeats songs was playing in the background, and they started playing around with possible brand names.
“Afrobeat…”
“Afro Eats?”
Then she said, “By Haja? Your name?”
And just like that, Afro Eats by haja was born.
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Today, Afro Eats by haja is growing into a Ghanaian-owned, woman-led culinary tourism company creating meaningful ways for people to experience Ghana through food, culture and people.
We’re looking beyond the plate too, towards the stories, traditions, communities and food knowledge that shape Ghana’s culinary heritage.
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The journey is still unfolding, but the heart of Afro Eats by haja remains the same:
sharing Ghana through food, one experience and one story at a time.